Project Brief:
In an 8 x 8 inch workspace, arrange the word/letterforms, either static or animated, to express/reinforce its meaning. You may vary size, spacing, placement and the orientation of letters. You can repeat, omit, slice, block or overlap the letters. Avoid drop shadows or tints (use weight changes to create the appearance of “grey”). Avoid horizontal/vertical scaling (unless it's essential to convey meaning) as this is a distortion of the letterforms.
Your solution should feel typographic (like the examples shown in class); the letterforms should not be altered to the point where they become drawings or representations of the word. Create contrast through scale, width, weight, posture, style and case changes. When applicable, use kerning and tracking to suggest the meaning of the word. You may repeat letters or even the word if that helps with your message.
Consider the entire composition:
—How can placement reinforce the meaning of the word?
—Your letterforms may be cropped by the edges of the frame.
—How can placement reinforce the meaning of the word?
—Your letterforms may be cropped by the edges of the frame.
You have the option to animate your word (think of this as animated poster).
