Fuji Bakery is Japanese-French fusion artisan bakery dedicated to providing its customers with the highest quality in ingredients, taste and presentation. They have a commitment to producing high quality, healthy, and freshly baked goods to people in Seattle. This rebranding was done to refresh their current style and make it more playful, personal, and unique.
A brand that highlights the home-y qualities of a local bakery. A custom icon set is used to highlight the care that goes into each and every one of the baked goods Fuji Bakery offers. A hand-drawn style is utilized to make sure attention is called to the handmade aspects of what they offer. The new brand utilizes the magenta that was present in the previous brand identity, a call back to the original store's pink exterior.
